We are proud to announce that Salvatore Ferragamo, Vice President of Il Borro, was among the speakers at the 27th World Knowledge Forum, which took place in Seoul from September 8 to 10.
Under this year’s theme, “The Promethean Moment: Architecting the Co-Intelligence Order,” the Forum brought together some of the world’s leading voices to explore the challenges and opportunities of the Artificial Intelligence era.
Salvatore Ferragamo took part in a panel discussion moderated by Sangmi Kim, Director of the WSA Wine Academy and one of Korea’s most prominent wine educators, alongside Shinji Hori, president of Enoteca, one of Asia’s leading wine merchant companies. The conversation explored the evolution of the wine market, the role of
future generations, and the value of a business vision rooted in sustainability, identity, and innovation, through the story and experience of Il Borro.
We were honored to share our experience on such a prestigious international stage, contributing to a dialogue on the future of wine, the excellence of Made in Italy, and a business model that successfully combines tradition with innovation.

